WORLD OF STMNT
an experience created to connect, inspire, and elevate.
STMNT Grooming Goods presents World of STMNT — an exclusive annual event, landing this year at Hudson Loft in downtown L.A.’s South Park District.
Built for barbers, stylists, and creatives who move different, World of STMNT is a fully immersive experience where culture, community, and raw creativity collide.
Connect directly with the visionaries behind STMNT — Sofie Staygold, Julius Cvesar, and Miguel Nomad Barber— through live panel talks, creative conversations, model showcases, and behind-the-scenes access to the craft and culture they’ve helped shape.
TICKETS
Find your way to the WORLD OF STMNT with two ticket package options.
General Admission Pass - $100
World of STMNT Day Pass
JULY 19, 2025 · LOS ANGELES
One day. Full access.
Join us for panels, guest speakers, creative showcases, music, and good energy all around. This pass gets you into the heart of the STMNT experience — where creativity, connection, and culture come together.
Click here to learn more
Full Access: Brand Blueprint WRKSHP + World of STMNT
JULY 18–19, 2025 · LOS ANGELES
For the ones building more than a career — they’re building a name.
Two days. Hands-on education. Creative community. This pass puts you in the room with the STMNT co-creators and gives you the tools, the space, and the energy to elevate everything you do.
Premier Pass - $400
A MULTI-LEVEL EXPERIENCE AT A HISTORIC DTLA LANDMARK
Step inside a fully curated space in the heart of downtown Los Angeles — where every floor of Hudson Loft becomes part of the World of STMNT.
Whether you’re here to grow your craft, connect with other creators, or celebrate what barbering has become — this night is built to immerse you.
Dive into the STMNT universe through product stories, styling stations, and immersive brand touchpoints — designed to showcase the creativity, intention, and evolution behind STMNT Grooming.
Explore the World of STMNT
Experience firsthand insights from STMNT co-creators Staygold, Julius Cvesar, and Miguel Gutierrez.
This includes:
Live Q&A Panels
Guest Speaker Conversations
Artist Edition Product Showcases
A rare opportunity to engage directly with the vision behind the movement.
Hear from the Creators
Connect with others in a social space designed for discovery.
Expect:
Curated music + food
Real-time styling moments
Fragrance explorations
Content-worthy photo vignettes
Interactive product installations
All set against the backdrop of a city that’s shaped global style and culture.
Magnify Your Experience
This isn’t just a show — it’s a night to reflect where barbering is headed and who’s shaping it.
Come ready to network, get inspired, and experience barbering culture through a whole new lens.
Celebrate the Craft. Build Community.
your chance to MEET THE CREATORS
STMNT was built by three pioneers in modern barbering: Julius Cvesar, Staygold, and Nomad Barber.
World of STMNT is your moment to connect with them directly — through hands-on demos, live Q&As, and up-close insights you won’t get anywhere else.
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Julius Cvesar
A Bay Area native, Julius has been cutting hair since he was a teenager. Fueled by a desire to innovate within the industry, his passion for barbering helped him educate others, see the world, take risks, build community, challenge expectations, and ultimately inspire him to co-create STMNT as a platform for expression.
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Sofie Pok
Los Angeles-based barber and educator Staygold has been shaping the industry since her early twenties. Known for her commitment to growth and creative excellence, she uses her platform to elevate the craft through education and storytelling. Her passion for connection and community led her to co-create STMNT Grooming Goods, redefining what modern barbering looks like on a global scale.
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Miguel Gutierrez
Originally from Liverpool, UK, Miguel gained prominence by traveling the world to document and photograph barbering traditions in places like India and China. This exploration of global hair culture profoundly influenced his craft and inspired his barbershops in London and Berlin.
World of STMNT in their own words.
“It’s a space for the culture and for the industry to blend and build. I want people to feel connected to the community…to leave feeling better than they arrived.”
— Julius Cvesar
“We want people to walk away feeling like they experienced something real and elevated—something that sparked creativity, connection, and meaning.”
— staygold
“Ask questions, share ideas, connect with others—it’s all about creating a space where everyone feels like they can contribute.”
— NOMAD BARBER
DON’T MISS OUT
World of STMNT tickets are on sale now. Secure your spot before they sell out.